

But if I had to go two steps further, I always start out with some kind of a coverage product.

“Once you get past the shade of powder, I think that becomes easy to apply. “Pressed powder, mascara, and lip gloss, because I think those things aren’t intimidating,” he said. In fact, he can narrow down just five key things women should have in their makeup bags to put their best face forward, and they’re not overpowering. The good thing is Sam doesn’t believe it takes a face full of makeup to enhance your natural beauty.

They also tend to think they’re going to look too made up or overdone and if their mother’s don’t wear makeup, they’re usually slow to dabble into it later down the line. With it being so hard to find your perfect shade in an industry catering to white beauty without spending big bucks, most black women do opt to forgo makeup altogether. I think the biggest mistake is not participating in the game at all.” So you really are getting a wealth of coverage options and colors. Nineteen shades! There will be 17 shades in liquid! And if you look at that, that’s not a range that’s broken up for general market vs. “And I think a lot of are scared that makeup is going to make look fake, ‘It’s not gonna look like me, they’re not going to have my color.’ I think that they just tend to step away from the category when a brand like Fashion Fair, is releasing a liquid foundation in July to add to the range of colors. “I think the biggest beauty mistake is not understanding how to enhance your beauty,” Sam added. “I think the biggest beauty mistake is really not wearing makeup.”
